Career Builder(ad journal entry 7)
For my ad journal this week I decided to analyze the advertisements for Careerbuilder.com and for these commercials I am going to discuss the ideas of “Exploring Design”. The following questions from the article helped to analyze the advertisements:
- What do you see?
- What is it about?
- To what does it relate?
- How is it composed?
- What details mater?
What do you see?
In the careerbuilder.com commercials, when watching, you see a deep green, dense forest that has components of an office sprinkled around. The employees are all dressed in office attire but they also are dirty, sweaty, and their clothes are torn.
What is it about?
These series of commercials are about finding a better job and not “just surviving the work week” (Careerbuilder.com’s tagline). Careerbulider.com is showing how working in an office might be like a forest and of course that is not realistic. And with a website finding a new job online is very appealing. You can get a better job without leaving your home or maybe you can search for a new job at your current office desk.
To what does it relate?
The commercial is basically about finding a better job, but if you really pay attention to the ad you realize that jobs are really not anything like the ad. But these commercials are cleaver in that they still make sense.
How is it composed?
These commercials also have an interesting composition. Even though it is taking place in the middle of a jungle it still very much looks like an office. Some outrageous thing are happening like coal walking and pen darts flying through the air, but its not so outrageous that you can’t take it seriously.
What details matter?
Details that matter in the commercials are the idea of placing a working office in a forest. If the commercial was set just in an office building the employees couldn’t be trapped by a net.
So in conclusion the careerbuilder.com advertisements are great because they are absurd but still make sense. Also when a person familiar with office jobs see this commercial they might laugh or even realize there office is similar to a forest/jungle and will run to the computer and look for a new job!
Sarah replied:
Nice job! Since this is what we covered in class, I don’t think you missed much.
Your site is well-thought-out and easy to look through. It seems that you have given good thought to your choices and posts. Good job.
October 22, 2007 at 3:35 pm. Permalink.